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Haluk Murat Demirel, 38, said he had been motivated to open the site by friends who sought his counsel on sexual matters and products, but found the material on other online forums and in specialist stores too explicit and unIslamic.
He said: “Online sex shops usually have pornographic pictures, which makes Muslims uncomfortable.
“We don’t sell vibrators for example, because they are not approved by Islam,” Mr Demirel said.
He said the website – which provides guidance on which sexual acts are prohibited in Islam and which are not – had proved surprisingly popular since launching last Tuesday, with 33,000 unique visitors on Sunday alone.
Taboo and Islamic “conservatism”
Turkey is a majority Muslim but constitutionally it is a secular state.
There are not many sex shops, even in major cities, although in some areas of Istanbul those that do exist advertise themselves with neon lighting.
Last year, Prime Minister Recep Tayyip Erdogan, who is perceived by many as “Islamically conservative,” suggested they rename the stores as “love shops”.
Critics of Erdogan, whose roots are understood by many domestically as an “Islamist”, have often accused him of puritanical intrusiveness into the private sphere, from his advice to women on the number of children they should have to his views on abortion.