Islamic Relief, Britain’s biggest Muslim charity, is running “Subhan Allah” adverts on the side of buses across the country in a bid to change negative views on international aid and the Muslim community.
The campaign is running across London, Birmingham, Manchester, Leicester and Bradford in time for Ramadan.
It has been picked up by a wide range of major media outlets and has created major talking points on local radio and social media, and was even the top trending topic on Facebook.
England cricket star Moeen Ali gave the campaign his backing. “This is a great way to get people talking about the meaning of Ramadan, a special month that’s not only about fasting but also about spiritual reflection and giving to those less fortunate. I hope it will encourage debate and increase understanding.”
Islamic Relief says its primary aim is to raise funds for its work in 33 countries around the world, to lift families out of poverty and assist millions of people affected by conflict and natural disasters. But it also hopes to highlight the huge and often unappreciated generosity of British Muslims.
Imran Madden, Islamic Relief’s UK Director, said: “This is a fundraising campaign first and foremost but I’d also like us to challenge the negative climate around international aid and the Muslim community in this country.
“How many people appreciate that international aid has helped halve the number of people living in extreme poverty in the past 15 years? Who realises that British Muslims donate over £100 million to international aid charities in Ramadan alone?
“Our advertising will heavily feature the word ‘SubhanAllah’, which means ‘Glory to God’. We want to celebrate and give thanks for the progress made in the fight against poverty, and the opportunity that Ramadan provides to give generously in support of people in need.”