The U.S. Department of Justice has released information revealing a secret Israeli influencer PR campaign aimed at pushing Zionist propaganda on social media.
Documents from the Department of Justice (DOJ) have revealed a campaign code-named the “Esther Project”, Israel’s attempt to use Jewish-American influencers to promote Zionist narratives online.
The filings show how the Israeli government has launched an online operation in the United States with a huge budget for political advertising and grassroots-style influencer campaigns.
A firm called Bridge Partners LLC has been hired to manage an influencer network comprised of some of the largest Jewish-American influencers, with millions of followers across all platforms.
The firm disclosed that its work in the campaign was to “assist with promoting cultural interchange between the United States and Israel.”
Evidence suggests that the work of this project, expected to pay out millions of dollars, is already underway, after Israeli Prime Minister Benjamin Netanyahu’s meeting with a group of influencers last Friday in New York City.
Bridge Partners LLC said that the engagement is running through a German division of the global PR firm Havas.
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Havas is owned by two Israeli consultants, Uri Steinberg and Yair Levi, and was formed in June 2025 in Delaware and soon after received nearly $200,000 to start recruiting U.S.-based social media influencers.
The contracts for the influencers allow for up to $900,000 in payments over several months and had a detailed pricing schedule:
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$60,000 in upfront payments to cover influencer recruitment,
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$140,000 in the development phase as 5–6 influencers begin posting,
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Monthly allocations of up to $250,000 for influencer fees, production, and agency costs.
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$50,000 to wrap up the campaign with a report on the results.
Netanyahu on the importance of social media
At two private events in New York following the UN General Assembly last week, Prime Minister Netanyahu met with Jewish-American influencers under the guise of “combatting antisemitism”.
When asked about how to win back declining support for Israel, Netanyahu said: “We have to fight back. How do we fight back? Our influencers — they are very important.”
Netanyahu added: “We have to fight with the weapons that apply to the battlefields in which we engage, and the most important ones are on social media.”
The meeting included his own son, Yair Netanyahu, who has denied genocide in Gaza, claiming that starvation was due to sick children from incestuous marriages.
And Lizzy Savetsky, who posted online that “the only language the Arabs understand is force and fear.”
Another influencer Debrea Lea, also present at the meeting, said meeting Netanyahu was “the honour of her life”, and that people who support Palestine should “rot in hell.”
Israel’s multi-million-dollar push to dominate US media
In May, just a few months before his assassination, conservative political commentator Charlie Kirk sent a private letter to Netanyahu, detailing Israel’s concerning position on social media.
According to the report, Kirk said to Netanyahu warning that Israel was “losing the information war” and needed a “communications intervention.”
Kirk suggested elevating young Jewish voices through a number of methods, such as sending released hostages on speaking tours in the United States, or investing in what he called an “Israel Truth Network” to counter online “disinformation.”
“If this trend continues,” Kirk wrote, “Israel risks losing not only the next generation but the political cover it depends on in Washington.”
However, the Bridge filings, which were unreported until now, reveal just how hard Israel is pushing on what officials call the “eighth front” of its war.
The influencer campaign complements a much larger, separate deal: A monthly $1.5 million contract with Brad Parscale, a former campaign strategist for U.S. President Donald Trump.
The contract is also allegedly to combat antisemitism in the United States.
Parscale’s campaign alone is tasked with producing 100 ads or pieces of content each month, plus 5,000 variations of those ads, a huge output likely needing automation tools.
This, plus the “Esther Project” influencer campaign, exposes the multi-million-dollar push from Israel to saturate US media channels with a pro-Israel narrative.
In December 2024 Israeli Foreign Minister Gideon Sa’ar received a $150 million allocation for “global public diplomacy” used to boost digital outreach.
Sa’ar called the investment essential, stating that “Israel’s resilience abroad depends on winning the narrative battle.”
