The Islamic Education & Research Academy (iERA) is holding an international dawah day entitled “What’s Your Goal”.
Global Dawah Day is the first international dawah initiative with 91 cities taking part worldwide.
The aim of the event which takes place on Saturday 5th July is to encourage Muslims to engage with their local communities in order to explain and present Islam in the month of Ramadan.
Head of Communications at iERA, Saleem Chagtai said: “The aim of the event is to encourage Muslims to engage with their local communities in order to explain and present the beautiful religion of Allah (swt) in the blessed month of Ramadan.”
London will be the centre of the campaign where hundreds of Muslims will spend time in key locations, sharing the message of Islam.
Research shows that 76% of the British public have never spoken to a Muslim about Islam.
Mr Chagtai added that “This is a unique opportunity for Muslims to change the narrative and negative perceptions about Islam and Muslims. The emphasis is not only going to be about getting shahadahs, but to strike warm and meaningful conversations with a view to building long-term relationships between Muslims and non-Muslims.”
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For further information about this campaign, please see our website https://www.iera.org/dawah/